April 2011 Archives
You’ve no doubt heard of The Cloud. You’ve got cloud computing, Azure, Amazon S3... It’s like “The Internet” but so much more exciting, new, and profound.
The thing is, Jing’s been there and done that--we’ve been letting people host images and videos in "the cloud" for years. Sure, it’s great. People can click a link and see the video. We get it.
But what does the future really hold? The Jing team never stops looking ahead. We’re visionaries. And we’re convinced the future lies in The Clod.
We asked ourselves this question: Why do people like the Internet? Why do they call it the Cloud? Wouldn’t a more accurate name be “huge-tangled-mess-of-wires-and-radio-signals-I-have-to-pay-to-have-inconsistent-access-to”?
The answer is clouds are cute, puffy, day-dreamy. You don’t need to understand them or explain them--you just sort of know they’re there. People don’t associate clouds with something that’s going to store a bunch of your important stuff for free and then likely lose it or charge you for it later.
Brilliant marketing and naming, but we know the truth. Clouds are here one day and gone the next. People: Are you with us? Get your heads out of the Cloud and come back down to the Clod.
So what is Jing and the Clod?
It’s the texture of punch cards
The whirr of a hard drive
The motion of magnetic tape
It’s the heat generated from a physically altered piece of plastic
In short, if you can’t touch it, it’s not the Clod.
And Jing’s going there. Now with a multitude of output buttons, including the “Mother Earth” Button XL Combo which not only saves your video to your hard drive, but also puts a copy on an SD card, USB thumb drive, DVD, CD, Zoetrope, View-Master, and 8-track tape--you can rest easy knowing that not only will that video be yours forever, but you can deliver it to just about anyone in a format they can use. And by deliver, we mean you can even throw it at them if you are so inclined.
Can you do that in the Cloud?
Didn’t think so.
