How to Write a Good Script

| | Comments (3)

Sometimes we work with teachers who are having their students create screencasts with Jing or Camtasia. Here's a list of tips we've collected. Feel free to add or debate!

Scripting is an important part of the multimedia creation process. When used in conjunction with a well-designed storyboard, a good script can spell the difference between a short, clear and concise video and one that rambles and loses focus.

Tips for writing a useful script:
  • Keep each page of the script equal to about one minute of content
  • Use a large, easy to read font.
  • When recording, don't stray from what you've written in the script.
  • As you script, be sure to note what is happening in the video, podcast or presentation at the time you are speaking.
  • Use contractions. It sounds better when speaking.
  • Keep your tone conversational, and make sure it reflects your personality. This will help keep people interested.
  • Write in a manner that allows you to bring in images, graphs, charts or humor to keep the video interesting and fun to watch.
  • Break your projects up into short, easy-to-follow pieces.
  • Keep asking yourself: is this essential? Could I cut this, or make it shorter while still achieving my goals?
  • Read the script out loud before you record it to make sure it flows well and sounds correct. Also, send it to someone else for review whenever possible.
  • Be consistent when using I, you, past and present tense.
  • Identify one to three things (goals) you want your viewer to leave with.
  • Every video or podcast should have some kind of introduction and closing. Typically you introduce yourself and briefly set the viewers' expectations about what they will be learning. Remember, your introduction is your first impression, so put some effort into making it great!
  • Not sure about a particular section? Record both versions now and decide later.

Scripts don't need to be fancy. Here's what one of ours looks like:

Bookmark and Share

3 Comments

Mike,

These are great tips. Another one I share with my clients is to remember that most people speak approximately 120-140 words per minute. (Now I'm from the south so I'm on the lower end.) But this is important because you can do a word count in your word processor to estimate about how long your script is.

So for example, if I was targeting a 2-minute video, I'd have around 240 words.

Now this won't work if you outline the visual elements in your example because the "Action on the Screen" column counts against your words. You'd need to separate just the Audio column.

Thanks for the tips.

Quote floater

Great tips! Never thought about using the word count to get a time estimate. Another great idea. Now if I could just figure out a way to make elearning for teaching software somehow a little more exciting than just "guided screen casts"!

Quote floater

Hi Mike,

Great script writing tips.

Might I suggest you add a THIRD column for audio such as music, SFX, etc. as audio makes or breaks video.

Hope this helps...

Keep up your good work,

Carl Street

Quote floater

Jing Support/Feedback

Leave a comment


Type the characters you see in the picture above.

About this Entry

This page contains a single entry by Mike Curtis published on January 10, 2011 9:46 AM.


Previous Entry:
Jing Error: Adobe Flash Player has stopped a potentially unsafe operation

Next Entry:
Behind the Scenes with Ryan on the Camtasia Studio Tutorials


Find recent content on the main index or look in the archives to find all content.