Marilyn K. McClelland is a Professor at North Carolina Central University. She wrote a thorough article describing how she piloted Jing as a means to deliver frequently asked "Show me How" questions. Students could watch the videos prior to class or office hours.

I especially love this article because of the ways Professor McClelland tracked views, gave surveys and incorporated other data to provide a compelling story. We often hear anecdotally that students appreciate and watch the short Jing videos, but I was (pleasantly) surprised to see some of Professor McClelland's findings.

"This is a startling 1,498 hits during the semester by 31 students! The Blackboard tracking lets me see the number of hits by day and by student. I can see that students often watched the video multiple times on the same day, and several students came back to watch the video again, even after the test."

Having been one of the students described here, I can really relate to this quote as well:

"I know that for every student who comes to the office to ask, many don't ask, or will not ask until they understand the answer."

The great thing about video is that it doesn't judge--watch it as many times as you want until you really master the material.

I also like how Professor McClelland provides a description of her environment and insight into her recording and delivery process.

I hope others interested in Jing and education find Professor McClelland's article published in Educause Quarterly valuable as well!