We have seen several inquiries about the file formats we are supporting in Jing. Many of you have indicated that the number of formats supported may be insufficient for your individual uses and that the choice to use .swf format for videos seems limiting in some cases. I wanted to get more feedback specifically regarding this topic, so it seemed appropriate to comment here and see what everyone thinks.
So to begin all this, I need to reiterate that our purpose for creating Jing was all about quick, simple and seamless sharing of images and videos in your daily conversations on IM, email and blogs. Keeping with that mantra, we wanted to eliminate any unnecessary decisions the user would have to make about file type, video codec, audio compression and all the other processing steps typically required to create and upload media for easy sharing.
As to .png, we've learned a lot over the years developing SnagIt that .png is almost always the best format to use for screen capture related content. Its perfect quality ensures that your viewers see exactly what you see - nothing less. Plus, its file compression provides files sizes much more in line with the expectations created by .jpg and .gif. Together these attributes typically provide the best of both worlds in terms of quality and file size.
As for using Flash (.swf) as the format for Jing videos, several things played into that decision. Most importantly, we wanted Jing videos to be viewable by anyone regardless of what type of computer you were using. Using .wmv or .mov seemed to provide advantages to one platform or another and since daily conversations occur across all platforms it seemed prudent to stay platform agnostic.
“Why not use .flv?” you ask. Good question. Our intention, still to be proven right, wrong or somewhere in the middle, was to provide a cost effective solution for improving daily conversations. The concept of using things like .flv and even .mp3 audio all carry per user licensing fees that would have driven up the potential cost of a product like Jing. We felt strongly that for Jing to become a disruptive technology that really made a difference, it would need wide spread adoption (the idea that communication improves exponentially when all members are speaking visually). So, when considering all of those factors, .swf seemed the logical choice.
Does .swf have its shortcomings? Absolutely. Probably the most concerning is its lack of default association with a standard application like the browser. That being said, to make the process of capturing, uploading, sharing and viewing completely seamless to both the author and the viewer of the content, we have to manage a few of the variables for it all to work.
Are .png and .swf the only formats we’ll support?We are waiting to see how everyone makes use of Jing content before making that decision. In the mean time, we are taking in all the feedback you can dish out, so what's your take?